J&M’s Soda Shoppe was a new restaurant starting from scratch. All visual elements - logo, soda bottle label, font usage, color, menus - required design development along with the establishment of a voice and tone for the brand.
The Branding Guidelines document preserves brand consistency and how J&M’S is presented to the public. Owners, consultants and employees can reference the guide to ensure marketing communications elements are saying the right thing, at the right time, to the right people. As J&M’S business grows, the Branding Guidelines and Creative Brief can be provided to new employees and marketing vendors so that they can help carry out the vision for their business.
Production Basics is a Massachusetts-based industrial furniture manufacturer. As the company grew, it was crucial to present the product to the right audience and be able to provide complete information to potential customers.
Consistent branding showed customers what they could expect from Production Basics products and service. Presenting information in a standard format helped customers understand how to choose furniture styles and options while providing solid support for the sales force and customer service.