get creative

WITH BRAND DEVELOPMENT


Who are you? How do you want your customers see you?

The Brandstalk collaborates with you and your team to create a distinctive business identity through logo design, brand consistency, and unique messaging.


We’ll make sure you get more business from your customers.

Get a closer look below at how The Brandstalk has helped businesses grow.



Client Goal:

J&M’s Soda Shoppe was a new restaurant starting from scratch. All visual elements - logo, soda bottle label, font usage, color, menus - required design development along with the establishment of a voice and tone for the brand.


Action Plan:

  • collaborate with owners and contract graphic designer to create a logo and soda bottle labels
  • develop Branding Guidelines and Brand Creative Brief to document mission/vision/values, target market, colors, typeface, target audience and personas, basic business landscape and messaging style

Results:

The Branding Guidelines document preserves brand consistency and how J&M’S is presented to the public. Owners, consultants and employees can reference the guide to ensure marketing communications elements are saying the right thing, at the right time, to the right people. As J&M’S business grows, the Branding Guidelines and Creative Brief can be provided to new employees and marketing vendors so that they can help carry out the vision for their business.



Client Goal:

Production Basics is a Massachusetts-based industrial furniture manufacturer. As the company grew, it was crucial to present the product to the right audience and be able to provide complete information to potential customers.


Action Plan:

  • establish brand profile outlining colors, logo use, product presentation, copywriting style, and tagline
  • incorporate brand elements into all materials including their web site, brochure, catalog, trade show assets, email marketing, order guides, assembly manuals, product spec sheets, promotional products and sales support materials

Results:

Consistent branding showed customers what they could expect from Production Basics products and service. Presenting information in a standard format helped customers understand how to choose furniture styles and options while providing solid support for the sales force and customer service.