What is Chat GPT? Let me have the software tell you.
In the chatgpt.com chat box I wrote “Write a 250 Word essay on Chat GPT and copywriting.”
Chat GPT’s response:
Chat GPT (Generative Pre-trained Transformer) is a powerful language model developed by OpenAI that has revolutionized the field of copywriting. With its ability to generate human-like language, Chat GPT has become an invaluable tool for businesses looking to create compelling and engaging copy that resonates with their audience.
One of the key benefits of Chat GPT in copywriting is its flexibility. The model can be trained on a specific brand voice and tone, allowing it to generate copy that is consistent with a company's messaging and branding. This saves copywriters time and effort by automating the copywriting process and allowing them to focus on more strategic tasks.
Another advantage of Chat GPT in copywriting is its ability to generate persuasive and engaging copy that resonates with readers. The model has been trained on a massive amount of text data, giving it a deep understanding of language and how to use it to evoke emotion and capture attention. This makes it ideal for creating attention-grabbing headlines, persuasive product descriptions, and compelling calls to action.
Despite its many benefits, there are also some concerns surrounding the use of Chat GPT in copywriting. One of the primary concerns is the potential for the model to produce biased or inappropriate language. To address this concern, it is important to use high-quality training data and to carefully review and edit the generated copy to ensure that it is appropriate and consistent with the brand's messaging.
Overall, Chat GPT represents a significant advancement in the field of copywriting. Its ability to generate high-quality, engaging copy quickly and efficiently makes it an invaluable tool for businesses of all sizes. As the technology continues to evolve and improve, we can expect to see even more innovative uses of Chat GPT in the world of copywriting.
Chat GPT took about 15 seconds to write the 5 paragraphs above. I could see the AI crafting a response to my command. It was crazy to watch.
Disclaimer: Chat GPT was not perfect with its punctuation. You can also tell that it was written by AI through how the sentences are structured. It tends to have the same format for every command and its responses are BORING.
What does this mean for the future of copywriting and marketers? Let’s make a list of what it does well and what it doesn’t.
Where it excels:
· Idea generation.
· Writer’s block.
· Brainstorming.
· Writing facts/sounding like a robot.
· Setting up a structured writing template, with an introduction, body, and conclusion.
Where are it falls short:
· Perfect punctuation.
· Correct word choice.
· Portraying humanity in your writing and headlines.
· Specific brand materials.
· Bias in content (you can’t use it for research purposes).
· Emoji happy (like your friend that just discovered emojis).
· Unresearched hashtags.
· Responses usually lack depth (responses are boring).
Does this mean you never have to hire a copywriter again?! NO. You need to create content that sounds human and relates to your audience. Instead, we suggest working with a marketing firm, or freelance copywriter who can create quality content for you.
If you are curious about Chat GPT create a free account and spend some time going down the rabbit hole. It is fun to play around with, but not applicable in creating quality content for your business.
