I’ve been reading the Skift newsletter lately, which is about the business of travel but also covers travel based marketing campaigns, brand pivots, PR and marketing operations. If you even have a tiny interest in travel, the daily newsletter is a fun read.
This morning I stumbled along Tourist-Hungry Oklahoma Just Rebranded: Did It Get It Wrong?. Besides solid writing, it’s a great anatomy of a branding project with some key take-aways:
Not everyone is going to agree with your results.
Right time. Right place is a huge mystery (see: Nebraska).
Do some research to avoid brand confusion later.
It’s interesting reading about branding successes and missteps. I’m not sure yet which one this is. Do you? My big question is if Oklahoma is where you can pursue your biggest dreams and where entrepreneurship thrives, why did they pick a Canada-based agency over a local one?
Is branding in OK, ok? Let me know in the comments.
