When defining a target market, the most important part is asking questions. This helps you develop an understanding of your target market, which in turn helps create the ideal customer profile (ICP). Ask yourself:
· Who purchases my product?
· Why are they purchasing my product?
· What age range is my Ideal customer?
· Where do they reside?
· What is their Income?
· Where do they work?
· How do they spend their free time?
· Gender?
· Are they active on social media and if so which platforms?
· Do they read the news? What other media?
· Who makes the purchasing decisions?
· Where do they shop (online and/or in-person)?
· How important are customer reviews?
These questions help gain insight into who purchases your products, allowing you to develop clear and concise marketing strategies. Depending on your market these questions may vary. Struggling to define your target market? Let us help you and connect with a cultivator.
Ideal customer profile example:
Why is this important?
By defining your ideal customer, you’ll to quickly see likes/dislikes, marketing channels and how they are making decisions. It will be easier and faster for you to place advertising and invest where it is appropriate for your audience. For example, if your customer profile says they are active on Facebook and are a regular reader of the local paper, then that is where you should focus your advertisements.
Have more questions about target audiences? Leave a comment or get in touch connect with a cultivator — The Brandstalk.
