What is an Ideal Customer Profile and why should you develop one? Ideal Customer Profiles also known as ICP’s help you create targeted marketing campaigns. Learn how to create one to improve your marketing.
The Brandstalk is an award-winning agency
Find out Why Brand is Important
Well, we finally made it to in-person networking events again. And I am proud to announce that I am kicking off Teton Regional Economic Coalition’s first one — in, I don’t know, 117 years?—on Tuesday, April 27.
To attend in person, RSVP to jenp@trec-biz.org. To attend via Zoom, simply login around 5:25 pm using this link: www.thebrandstalk.com/TRECbrand.
It’s BYO beverage and there will be some fun bonuses handed out to both in-person and on-line attendees.
If you need some brushing up on networking events, (honestly, who doesn’t? It might get awkward even for the extroverts) read this.
Improv Marketing. You are probably doing it.
How do you Zoom? 7 Tips for Virtual Meetings.
Outreach resource for area non-profits
Teton Valley Foundation is soliciting non-profits interested in having an informational booth at Music on Main this summer (starts June 18). This is great exposure at a fun and busy community event. The Foundation requests that participating non-profits offer an interactive and educational activity in their booth. Booths go quickly so don’t wait, submit your application today- MUSIC ON MAIN NON-PROFIT BOOTH APPLICATION
Rebranding a State: Oklahoma
I’ve been reading the Skift newsletter lately, which is about the business of travel but also covers travel based marketing campaigns, brand pivots, PR and marketing operations. If you even have a tiny interest in travel, the daily newsletter is a fun read.
This morning I stumbled along Tourist-Hungry Oklahoma Just Rebranded: Did It Get It Wrong?. Besides solid writing, it’s a great anatomy of a branding project with some key take-aways:
Not everyone is going to agree with your results.
Right time. Right place is a huge mystery (see: Nebraska).
Do some research to avoid brand confusion later.
It’s interesting reading about branding successes and missteps. I’m not sure yet which one this is. Do you? My big question is if Oklahoma is where you can pursue your biggest dreams and where entrepreneurship thrives, why did they pick a Canada-based agency over a local one?
Is branding in OK, ok? Let me know in the comments.
